Yes, I saw it on an episode of HBO's Silicon Valley. The idea started as the brand label for Billionaire Boys Club member, Mark Cuban’s website. While Three Commas came from the fact that there are three commas in a billion, the money is not what we are about. We are about the entrepreneur - from the place where that dream began, to where the dream becomes a reality. Three Commas is about the journey - the true definition of entrepreneurship and the American dream. There is no other place that gives everyone this great opportunity to succeed. Three Commas is the brand for the driven entrepreneur. It's about the journey, not the end. -Mark Cuban In early 2015, Michael Chaffin and Mark Cuban co-launched the THREE COMMAS apparel line, a concept derived by Mark Cuban based on the fact that there are 3 commas in a billion dollars.